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According to the latest research by markinblog. 2021- pandemic has made remarkable growth in ecommerce sites in the world with around 19.8 million stores. And currently by 2022 it is expected to experience the growth of around 26.2 million stores worldwide. Most businesses moved online and some are planning too. If you are also planning to start an ecommerce business go ahead because e-commerce is the present, future and you can start it without a second thought.

To make it simpler for you we have made a complete guide plan to help you on planning your business. 

1) Select the product that solves the problem of your sellers

The first step is to decide and plan. It is important to know that your product solves the problem that hasn’t been noted by your competitors and hence they are still looking for other brands to get it done. 

For example: Working Women are looking for easy and affordable home appliances that can save their time to complete their home chores. Start selling home appliances. 

Teenagers or young generations are looking for trendy yet affordable fashion clothes. Start a clothing line. 

It is correctly said the bigger the problem you can solve, the better you solve it. And hence more people are ready to buy. 

Second steps onwards follow the strategies you must.. 

2) Conduct the research  

Do research about your product. Understand what your target audience is looking for under your product category. Find out what is selling top online . Analyse your target audience well to know where your product can sell best. 

It will help you to understand your product and its needs in the market better. 

3) Analyse your Competitors

Find out about the business in your industry which can be your competitors. Conduct a SWOT analysis for them – Strength, Weakness, Opportunities and Threats. 

Identifying the successful tactics that your competitors are using will help you to plan your business strategy. 

Color: Choose the color that connects with your brand and that will enhance your identity . Also it will help you to create creative visuals by staying faithful to your brand.

Logo: Logo is the key element of the brand since customers pay attention to it. Logo can be in shape, text or image form that depicts your brand and purpose. For example – McDonalds effectively utilised it for promotion and now iconic M is all over world

Templates: Create templates for your business card, email or social media post that you are going to use on a daily basis to send it to your customers.

Staying consistent with the templates, color, design will give your brand a credible and professional look.

5) Choose the Domain name

Choosing the domain name is as important as selecting a product to sell. Think about the domain name that matches with your business idea and your brand identity 

Your domain name should be:

• Easy to remember

• As short as possible

• Unique and accurate

• Use .com because it is widely used and preferred.

• Not contain numbers or hyphens. 

• Use .in if you want to sell only in India

You can also get a trademark and patent for your business. After shortlisting the domain names make sure that the names are not taken by any other businesses, check for the domain availability and purchase it.

Tools- GoDaddy, Bluehost, Hostinger 

After completing the planning and researching part of your business next steps are to be taken to make the plan made into action

6) Choose the right ecommerce platform

After the product is finalised and research has been completed the next step is to choose the right platform to sell your product online easily. Pick the platform that makes it easy for you right from setup to selling the customers and managing the inventory and gives you your monthly reports for improvement. 

• Explore the ecommerce platform that is available online.

• Shortlist the platform which match with your expectations and are best performing

• Take the free trial before the actual purchase. 

Tools – Shopmatic, Shopify, Wix, etc.

7) Set up the store

Now start building your ecommerce store . Prepare the content for your about us page,  home page, product page, policy pages, contact us page. 

Once everything is ready you can add all the information along with the creative logo , banner, product images , product videos to make your website interactive and attractive to use. These pages will contain all the information that you want to showcase to your shoppers.

8) Select the shipping partner

To make sure that your product delivers safely and fast to your customers it is very important to have a shipping partner for your ecommerce store.

Select the shipping partner that delivers to all the locations you want to sell and gives your store a wider reach by connecting with customers across PAN  india.  

Tools – Ship rocket, Pickrr, Bluedart, Xpressbees. 

9) Integrate a payment gateway

Customers like it when they are given the option to choose the payment that is online and cash on delivery. 

Now since digital payment like UPI and Internet banking are on rise and considered to be convenient for the payments, customers are more inclined towards the platforms that offer the modes as per their preferences. 

The more payment modes you offer, the more customers are interested in purchasing.  Tools- Razor pay, PayPal, Paytm, Cashfree 

10) Plan your marketing strategy

Now the next step is to announce your online business to the world. Choose the Marketing method to promote your business. 

Most effective used methods:

• Social Media Marketing- use social media to drive traffic to your store and to engage with your audience regularly.

• Paid Advertising- advertise on platforms like Instagram, Facebook, google to increase sales and brand awareness. 

• Influencer Marketing – collaborate with the influencers to promote your products. 

• Email and SMS Marketing – use email and SMS marketing to reach your target audience to regularly keep posting them about your new updates. 

Tools- Instagram, Facebook, Google, YouTube. 

Conclusion

Finally, Taking a business online in a growing ecommerce market can be a great decision. And to make the planning and selecting a platform easy for you. 

Storeinsta offers a free 2 month trial of our all in one ecommerce solution which has all the functionality right from adding products to selecting the right shipping partner or integrating leading payment gateway for your business. 

Now stop thinking, as your competitors are moving ahead , Start building your online store today.

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