In today’s internet world, your brand requires a digital presence to thrive in a competitive market, thus opening an online store is a huge success and a reason to celebrate the levelling up of the business. However, launching a website is one part and the other part is promoting. It is very important for every business to  generate sales and drive traffic to the store and that can be done through advertising. Advantage of advertising is that you can connect with more customers and start selling effectively to the clients that need you the most.

Let’s take a look at some of the fundamental ways to promote your online store.

Social Media Advertising

The social media platforms like Facebook, Instagram, YouTube, Pinterest can get you the digital engagement and opportunity to boost your business. It is one of the most effective and easiest ways. All you have to do is give extra effort for creative content, posts and videos. It not only helps you to increase sales but also increases engagement of your store on social media.

For example- A customer sees your ad on any platform, clicks the ad and buys that from your ecommerce store; however, if he/ she doesn’t buy he/she can engage with your page by sharing, liking, commenting or following.

Google Ads

Google ads are also called pay per click advertising (PPC). They are the most effective advertisements and help you to run the ad on the search result page. It gives you the opportunity to run the ad on the basis of keywords your customer are searching for. as a result your ad appears first on the search result page. Also it is cost effective because you only pay when someone visits your site through that link.

Search engine marketing is the best way to promote and drive traffic to your store.

Email Marketing

One of the main reasons to run the campaign on social media and google is to get the customer data that might be interested in your products. Email marketing is considered to be a high converting marketing strategy for small businesses.

Build an email list and keep collecting email addresses on your store site. You can use a promotion pop up box like free shipping on first order, extra 20% off on first purchase or a free product on taking a short survey to get the email address.

Email Marketing will keep your customers engaged and updated about your offers, new launches, and special events about your store.

Site SEO

SEO means Search Engine Optimization. Having a Seo friendly website is necessary if you want to rank on search engine result pages. 

Put yourself in the mind of your customers and think about how your target audience will search for your product and optimise the website in such a way that it is easy for search engines to find out your website when someone is searching for stores like you.

Each page should have a title tag and a meta description. Title tags are the headlines on the search page and meta descriptions are the short summary about the page. Because whenever a user searches for your website first it will see the title tag and meta description before anything else.

Collaboration

Do the collaboration with the business that shares the similar target audience with you.

For example- if you have a women ‘s clothing store you can collaborate with the accessories store that can engage the audience for your clothing along with the accessories.

This will increase your customer base in exchange for complementary products.

Influencer Marketing

Social media influencers are one of the most approachable and cost effective for small businesses because you don’t have to pay huge amounts just like celebrity endorsement and still get results. Many customers follow and look up to the influencers advice on what and which product to buy and from where. You can connect with the influencers whose target audience matches with yours and mail them for partnership. Many influencers mention their email address or contact number on their bio on social media platforms.

This is one of the most worked marketing strategies on social media.

Conclusion:

While running this campaign or using strategies you need to be consistent, patient and then only you can achieve good results.

Since it takes a lot of things to run a successful marketing strategy, Storeinsta can help you to get this. From building a seo friendly website to social media posts and campaigns. Storeinsta is an all in one ecommerce solution.

Ready to take business online?